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Salon professionals across
the country give their
clients a lot of things - a
haircut, highlights, a
shampoo, a manicure.
However, often the most
important thing they give is
an ear to listen. But
sometimes that's not enough.
When a woman is in an
abusive relationship, she
needs help, but may not know
where to turn.
Southern Living At HOME, the
National Cosmetology
Association (NCA), and
Clairol Professional have
joined forces to bridge the
gap between victim and
assistance through the salon
professional. This
partnership, operating as
the Salons Against Domestic
Abuse Fund, is launching a
national awareness and
training campaign, CUT IT
OUT, to equip salon
professionals to spot signs
of domestic abuse and offer
resources to their clients.
"They aren't counselors,"
Gordon Miller, Executive
Director of NCA said. "The
salon professional is an
experienced listener who
will use those skills to
identify victims and
distribute information about
local resources.”
Dianne Mooney, Founder and
Executive Director of
Southern Living At HOME,
announced the company's
sponsorship in CUT IT OUT at
their national convention in
Nashville, Tenn., on July
24. "We want to put tools in
the hands of those who can
make the most impact,"
Mooney said. "Salon
professionals have that
opportunity - the
opportunity to change
someone's life, and our
Consultants can help spread
the word about CUT IT OUT to
their salon professionals."
More than 3,500 Independent
Consultants were in
attendance at the
convention, and are now
mobilizing this program in
their communities across the
country. "This important
program will help empower
women and create positive
change in their lives,"
Mooney said. "This concept
is at the heart of our
corporate mission."
CUT IT OUT began in 2001 as
an Alabama program created
by The Women's Fund of
Greater Birmingham and the
Alabama Coalition Against
Domestic Violence. State
Attorney General Bill Pryor
had awarded The Women's Fund
money from a class-action
lawsuit, requesting that a
portion of the money work to
prevent domestic abuse
across the state. During
2002, more than 500 salons
across Alabama participated
in trainings conducted by
local domestic violence
shelters. Mooney chaired the
Grant Allocation Committee
of The Women's Fund and
envisioned an expansion of
the program to salons
nationwide. Through the
partnership, the program is
now extending to the states
of Tennessee, South
Carolina, Illinois,
Delaware, Colorado,
Connecticut, and Virginia.
Other states across the
country will be added in
2004.
"The partnership is vitally
important to making this
program work nationally,"
said Jeanne Matson, General
Manager of Clairol
Professional. "We will have
an incredible reach into the
community."
CUT IT OUT is a program of
the Salons Against Domestic
Abuse Fund dedicated to
mobilizing salon
professionals and others to
fight the epidemic of
domestic abuse in
communities across the
United States. CUT IT OUT
builds awareness of domestic
abuse and trains salon
professionals to recognize
warning signs and safely
refer clients to local
resources. Partners include:
Clairol Professional,
Stamford, Conn., a division
of P&G, and a leader in
salon hair color for more
than 70 years, with more
U.S. salons carrying its
flagship brand, Miss Clairol
Professional, than any other
hair color.
The National Cosmetology
Association (NCA), Chicago,
Ill., the world's largest
association of salon
professionals, with more
than 25,000 hairdresser,
nail technician,
esthetician, and beauty
educator members, and
Southern Living At HOME,
Birmingham, Ala., a company
of Southern Progress
Corporation and Time Inc., a
home d6cor party plan
company that has become the
fastest growing company in
the history of direct sales.
For more information, please
contact Jennifer Jaquess at
205-445-7103, or via email
at Jennifer_Jaquess@timeinc.com.
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