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Do you have a tagline and,
if you do, does it convey
the right message or image?
After much trial and error,
I finally settled on Unleash
– Accelerate – Triumph. I
have observed over the years
that one’s beliefs and
assumptions play a major
role in forming their
attitudes and behaviors. I
have met many business
owners and sales
professionals who believe
they can’t successfully cold
call and can’t ask for
referrals and can’t obtain
much business from
networking.
They finally talk themselves
into the waiting arms of
marketing consultants who
are only too ready to create
all kinds of fancy
brochures, newsletters,
articles, advertising
specialties, etc., and sales
trainers who are only too
ready to teach them their
particular sales
methodologies. In other
words, they put their future
into the hands of someone
else that they hope can help
but who is unable to
guarantee success for
obvious reasons.
My first mission in working
with someone is to enable
him or her to “unleash”
themselves from their
non-supportive belief
systems. They must begin to
believe they can do anything
they want to if they are
willing to use proven
processes and make a
commitment to being
successful. They must adopt
new beliefs and behaviors –
“think outside the box”.
However, the new beliefs and
behaviors must be the right
beliefs and behaviors.
One of the curses in these
modern times is the
“Pepsi-Generation” Belief
System that leads
individuals to think they
can achieve fantastic
success overnight if only
they can write the right
software package, or create
the right widget, or
whatever. The problem is
that, every once in awhile,
someone experiences
fantastic success with his
or her software package,
etc. and this achievement
feeds the belief that this
kind of success is easily
available to everyone. Alas,
if life were only so simple.
There is no real substitute
for taking time to do
adequate analysis and
planning. Perform a “SWOT”
(“Strengths, Weaknesses,
Opportunities, and Threats)
analysis to make sure you
are not flying blind. Too
many business owners and
sales professionals are busy
working in their business
and spend little, to no time
working on their business.
I am Dan Kusner, President
of Optimum Business
Development, LP and I work
with serious sales
professionals and business
owners who want to target
qualified prospects and
close more and better
business. If you would like
to become a more effective
sales professional, please
call me at 724-325-5698.
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