Enterprise Specialties

Putting your company name and logo on over 1 million items!
 
There is an old saying among business owners.  “I know half my advertising is wasted, I just don’t know which half!”
 
Wouldn’t it be great if there were a form of advertising that could be:

• Targeted.  You know exactly who it goes to because you give it out.

• Long lasting.  Your client may be looking at your logo daily for years to come.

• Appreciated.  Instead of being ignored or glanced over, your ad becomes a useful part of your client’s life.

Too good to be true?  Not really.  That’s the role ad specialties play.  Traditionally, ad specialties were the coffee mugs, pens, and magnets you had imprinted with your name and contact information.  Today they range from inexpensive giveaways to unforgettable gifts that can leave a lasting impression for years to come.  And there are over a million items to choose from.
 
There are imprinted pepper mills and passport holders, etched wine bottles, and Parisian tote bags.  The list is endless.  Many of the new imprintable products are electronic or computer related, including MP3 players, flash drives, digital cameras, wireless mice, and more.  Of course, there are still tens of thousands of cool, inexpensive items for mass distribution too, including carabineers, beach wear, key chain lights, golf balls, and even tube socks.  Today, the field is so vast, there is no way for the average buyer to know what would work best for any given company.
 
Of course, in Westmoreland County, there’s one person who’s seen it all and manages to keep up with the cutting edge of this growing industry.  Enterprise Specialties has been in business for over 17 years and owner Betty Sarver is one of the most experienced ad specialties dealers in Southwestern Pennsylvania.
 
“If you choose correctly, and consider your market,” Betty explained, “your imprinted item stays in front of the customer every day, providing a positive image of your business for years to come.  For example, if your buyer works at a computer, a quality imprinted mouse pad, or even a wireless mouse may be a great option to keep you front and center in their thoughts.  If your audience is ecologically minded, an eco-friendly or recyclable product might be just the thing to catch their attention.”
 
Selecting the right item at the right price, for the most impact and value is what Betty does best.  “Anyone can sell you a few thousand mints with your logo on the wrapper, but where do you think that wrapper goes once the mint is opened?  That t-shirt with your logo on it, was it given to a child and never thought of again?  When you pick something useful and meaningful to the people who are actually your customers or who make the buying decisions for your products - that’s when ad specialties are unbeatable.”
 
When used as giveaways at shows, grand openings, and placed in community welcome baskets, ad specialties can be used to attract new customers.  Others are targeted as gifts for existing clients, to keep the image of your business front and center.  Dollar for dollar, a piece of advertising that your customer uses and appreciates every day, perhaps for years, is a terrific value for your advertising dollar.
 
Of course, you need to consider more than just getting the best price. 

Betty’s ultimate goal is customer service.  She is always on the lookout for new ways to introduce great products to her customers.  This year she is considering an “end user show,” where a few of her favorite suppliers will present a mini expo sponsored by Betty so that this year’s most interesting new items can be displayed and examined.
 
Betty knows many buyers love the idea of ad specialties, but hesitate to buy in the large quantities that used to be necessary.  “While buying in quantity still gives you the best price, I have many deals that can bring the necessary quantity down to a few hundred, in some cases even as low as a single great specialty gift item.”
 
When dealing with Enterprise Specialties, many companies simply call and ask that Betty “take care of this for us.”  With her years of experience, Betty is trusted to select items, colors, appropriate quantities and make a recommendation that many of her customers trust will make the right impression.  For larger businesses, she even offers special web pages called “portals,” where only those items pre-approved by a corporate office can be accessed and purchased at special prices by various local offices and franchises.
 
Betty is a long time member of the Westmoreland Chamber of Commerce, the WBN (Women’s Business Network), the Advertising Specialties Institute, Angela’s Angels, and she is on the Board of the InWestmoreland Networkers.
 
Don’t hesitate to call Enterprise Specialties and put to work the half of your advertising budget that will never be wasted.  Call Betty at 724-834-4428, or visit her website at www.ESLogo.com.