Enterprise Specialties
Putting
your company name and logo on over 1 million items!
There is an old saying among business owners. 'I know
half my advertising is wasted, I just don't know which
half!'
Wouldn't it be great if there were a form of advertising
that could be:
- Targeted. You know exactly
who it goes to because you give it out.
- Long lasting. Your client may
be looking at your logo daily for years to come.
- Appreciated. Instead of being
ignored or glanced over, your ad becomes a useful part
of your client's life.
Too
good to be true? Not really. That's the role ad
specialties play. Traditionally, ad specialties were
the coffee mugs, pens, and magnets you had imprinted with
your name and contact information. Today they range
from inexpensive giveaways to unforgettable gifts that can
leave a lasting impression for years to come. And
there are over a million items to choose from.
There are imprinted pepper mills and passport holders,
etched wine bottles, and Parisian tote bags. The list
is endless. Many of the new imprintable products are
electronic or computer related, including MP3 players, flash
drives, digital cameras, wireless mice, and more. Of
course, there are still tens of thousands of cool,
inexpensive items for mass distribution too, including
carabineers, beach wear, key chain lights, golf balls, and
even tube socks. Today, the field is so vast, there is
no way for the average buyer to know what would work best
for any given company.
Of
course, in Westmoreland County, there's one person who's
seen it all and manages to keep up with the cutting edge of
this growing industry. Enterprise Specialties has been
in business for over 17 years and owner Betty Sarver is one
of the most experienced ad specialties dealers in
Southwestern Pennsylvania.
'If you choose correctly, and consider your market,' Betty
explained, 'your imprinted item stays in front of the
customer every day, providing a positive image of your
business for years to come. For example, if your buyer
works at a computer, a quality imprinted mouse pad, or even
a wireless mouse may be a great option to keep you front and
center in their thoughts. If your audience is
ecologically minded, an eco-friendly or recyclable product
might be just the thing to catch their attention.'
Selecting the right item at the right price, for the most
impact and value is what Betty does best. 'Anyone can
sell you a few thousand mints with your logo on the wrapper,
but where do you think that wrapper goes once the mint is
opened? That t-shirt with your logo on it, was it
given to a child and never thought of again? When you
pick something useful and meaningful to the people who are
actually your customers or who make the buying decisions for
your products - that's when ad specialties are unbeatable.'
When used as giveaways at shows, grand openings, and placed
in community welcome baskets, ad specialties can be used to
attract new customers. Others are targeted as gifts
for existing clients, to keep the image of your business
front and center. Dollar for dollar, a piece of
advertising that your customer uses and appreciates every
day, perhaps for years, is a terrific value for your
advertising dollar.
Of course, you need to consider more than just getting the
best price.
- Turnaround time.
Meeting your schedule is important when an event or
mailing deadline is imminent. Enterprise
Specialties has 3 day and even overnight turnaround on a
variety of items.
- Variety and depth of product offerings.
In addition to standard items, Enterprise Specialties
offers gifts for wedding parties, wedding response
cards, and everything related to weddings, all
unforgettably personalized.
- Quality. New techniques in
sublimation can provide vibrant, digital colors on a
wide variety of items.
Betty's
ultimate goal is customer service. She is always on
the lookout for new ways to introduce great products to her
customers. This year she is considering an 'end user
show,' where a few of her favorite suppliers will present a
mini expo sponsored by Betty so that this year's most
interesting new items can be displayed and examined.
Betty knows many buyers love the idea of ad specialties, but
hesitate to buy in the large quantities that used to be
necessary. 'While buying in quantity still gives you
the best price, I have many deals that can bring the
necessary quantity down to a few hundred, in some cases even
as low as a single great specialty gift item.'
When dealing with Enterprise Specialties, many companies
simply call and ask that Betty 'take care of this for us.'
With her years of experience, Betty is trusted to select
items, colors, appropriate quantities and make a
recommendation that many of her customers trust will make
the right impression. For larger businesses, she even
offers special web pages called 'portals,' where only those
items pre-approved by a corporate office can be accessed and
purchased at special prices by various local offices and
franchises.
Betty is a long time member of the Westmoreland Chamber of
Commerce, the WBN (Women's Business Network), the
Advertising Specialties Institute, Angela's Angels, and she
is on the Board of the InWestmoreland Networkers.
Don't hesitate to call Enterprise Specialties and put to
work the half of your advertising budget that will never be
wasted. Call Betty at 724-834-4428, or visit her
website at www.ESLogo.com.