InWestmoreland

Westmoreland Community News Briefs & Events

We've added news briefs to the Inspiring Times InWestmoreland section of the website.  We have so much information coming in that we need to have a way to pass this information on to the consumers in Westmoreland County.  We decided that brief news stories would be one way to do it.  Read the Westmoreland News Briefs.  Briefs are updated on a regular basis and are automatically added to the InWestmoreland Search Engine.

Inspiring Times In Westmoreland also has a section for Westmoreland Community Events. This Westmoreland County Calendar lists events occurring over the next few months.  The calendar is updated on a regular basis and the events are automatically added to the InWestmoreland Search Engine.

Make your News Brief or Event fit into our format and it's more likely to be added to our pages more quickly.

Submission is not a guarantee of placement, however your submission will be reviewed on a timely basis by the editors at InWestmoreland.com.

Multi-Media Exposure…

We take great pride in announcing that we are the only Website and Magazine package that brings multi-media awareness of your business to Westmoreland County. To be more precise, Inspiring Times In Westmoreland is Owned, Operated, Printed, Mailed and Distributed all in Westmoreland County. The InWestmoreland.com website is also owned and operated in Westmoreland County.

Inspiring Times in Westmoreland is a collaboration of two dynamic forces – Inspiring Times Family Publications and InWestmoreland.com – both local businesses dedicated to promoting local businesses by providing local information, printing great news about our home communities, and inspiring articles that make a positive difference in the family life of our readers.

Direct Mail & Subscriptions…

In response to our readers and advertisers desires, we now offer direct mailing of Inspiring Times in Westmoreland, presenting an advantage to advertisers that aspire to focus on their immediate target and fringe market areas at affordable rates. Each month 10,000 copies are mailed directly into homes throughout Westmoreland County.

Another 10,000 are free to pick up at high-traffic areas throughout the region. Our readers can still pick up their complimentary copy at their local supermarket, town shop, or doctor’s office. The next issue will be available at our booth at the Arts & Heritage Festival.

Subscriptions are also available now. For years, people have asked for subscriptions so that they could assure that they would always receive their copy. Subscriptions are just $15/year (to cover mailing costs). A coupon for a $12 subscription is available on our coupon page, in the newszine, and at the Arts & Heritage Festival.

With a New Format...

We've changed our format too. The handy magazine sized format is better for mailing and provides a higher quality publication. We are a newszine - looking like a magazine, but offering the same great quality you have come to expect in an Inspiring Times Family Publication.

And on the Web...

Starting with our initial May/June 2004 issue, Magazine articles and coupons will also be found on the Inspiring Times In Westmoreland page on InWestmoreland.com. You can access the latest issue (and past issues) by clicking on the Inspiring Times button at the top of the InWestmoreland.com pages or by going directly to www.InspiringTimes.com.

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More Content, More Readers

We continually work to increase the content on InWestmoreland.com. We add new Great Places articles and Inspiring Times articles each month. We add new local links and websites every month. This continual growth and improvement means that more people visit and revisit our website – and more people learn about the local businesses listed on InWestmoreland.com.

One way we measure our progress is in “page views.” This is the number of pages viewed each day, week, month or quarter. Our graph shows the number of page views per quarter since InWestmoreland began in November of 2002. The startling rise in users of InWestmoreland.com is hard to ignore. Visitors are up over 500% since last year, and in 2004 expect to see a minimum of 400,000 pages of information accessed by users of InWestmoreland.com.

Many of our pages do very well in the search engines. This helps people to become aware of the website. For example:

• Type “Delmont Apple Festival” into the searches, our Great Places article is number one in many searches.

• Type “Dr. Cavalier” into Google and Dr. Maria Conde-Cavalier’s Page is number one, in Yahoo the page is the fourth in the list.

• Type in “Sharp Image Greensburg” in Google, Yahoo, or MSN and each search provides two InWestmoreland pages in the top five results.

New Features on InWestmoreland

Buy a Domain Name for Your InWestmoreland Site
Buy a domain name at Giraffe Digital Solutions for $9.95 and for $10 more, we will point it to your InWestmoreland.com website (total cost $19.95). This gives you the ability to promote your own domain name on your business card or in an ad. You must choose name unique to all domain names in the world. While there are advantages to a nice, short name - most short names are taken. Choose a domain name that uses your company name or describes your products or services.

If you are interested in buying a domain name for your InWestmoreland site, for an email box or for a custom web site, please call 724-523-3001 or email us and we will explain the process to you.

Dynamic Page Editing

Imagine changing a message on your website at a whim, totally under your control!  Now, owners of InWestmoreland.com web sites can do just that.  In November, Computers Made Easy introduced this technology to its InWestmoreland web pages, allowing restaurants to change their daily specials, small car dealerships to announce special offers, merchants to tout sales, and event planners to list up-to-the-minute changes. 

To make such a change, the owner of an InWestmoreland web site simply logs on to a special web page using their name and password, then they type!  It’s not much harder than that, and anyone familiar with a word processor can easily master the steps.  As with all InWestmoreland services, the new Dynamic Page Editing technology is priced economically, allowing InWestmoreland web pages to be established quickly at a cost below $500 for the most expensive package. (The Dynamic Page Editing feature ads $179 to the cost of any standard InWestmoreland website.)

Port of Call Travel is one of the first businesses to take advantage of the new offering.  Their site can be visited at  www.InWestmoreland.com/PortofCall.  Each dynamically edited site comes with two standard, updateable areas, but you may not be able to detect them all.  Whether the announcement stands out or blends into the web page completely is up to the user making the change.

InWestmoreland Advertises

InWestmoreland.com is advertised locally, to boost awareness of the InWestmoreland directory and increase the value of each listing.

Highlights of our advertising include:

• Our partnership with Inspiring Times InWestmoreland assures that 10,000 readers learn about us via direct mail, and another 10,000 from freely distributed copies of the newszine.

• Sponsorship and a booth at the Arts & Heritage Festival provides exposure to 100,000 local consumers.

• Our article and advertisement appears in the Tribune Review's Guide Post magazine.

• Full color ad in the Tribune Review’s Discover Westmoreland 2003.

• Mailings to several local Chamber of Commerce Members.

• Bus billboard advertising on WCTA buses in the Greensburg area.

• As a member of the Laurel Highlands Visitors Bureau, we promote our site and services beyond Westmoreland County.

• National Google AdWords campaign including America Online, CompuServe, Netscape, Ask Jeeves, AT&T Worldnet, EarthLink and Excite.

Google Ad Campaign

Have you heard of Google?  It is the most powerful Search Engine in the world –that is a place to go and find things online. Their website address is www.Google.com.  These days, if you go to Google and type in “Westmoreland County” you will see our ad near the top of the page on the right hand side.

As you can see, the Interest bar is solid green, meaning more and more people are finding our site an exciting and useful place to visit.  And by investing in Google’s AdWords campaign, we have assured that InWestmoreland.com also shows up at the top of searches in America Online, CompuServe, Netscape, Ask Jeeves, AT&T Worldnet, EarthLink and Excite.  All this makes InWestmoreland.com easy to find and a better investment for businesses purchasing a listing in the directory.

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